Castronovo Chocolate Factory vs The Oakland Chocolate Company · Bay Area shelf head-to-head
Castronovo Chocolate Factory and The Oakland Chocolate Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castronovo Chocolate Factory
no top category The Oakland Chocolate Company doesn’t also play in.
only The Oakland Chocolate Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The Oakland Chocolate Company is, Castronovo Chocolate Factory is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castronovo Chocolate Factory · The Oakland Chocolate Company