Cat & Cloud. vs Craftsman Coffee · Bay Area shelf head-to-head
Cat & Cloud. and Craftsman Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cat & Cloud. carries more Brand PowerCat & Cloud. is in more Bay Area grocersCat & Cloud. fields the deeper lineup
Cat & Cloud.
Craftsman Coffee
23
brand power
12
8
products
4
2
categories
1
3
subcategories
1
3
grocers
1
$2.07
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cat & Cloud.▭ Craftsman Coffee
Distribution · 30% of score13·4
C
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cat & Cloud.
only Craftsman Coffee
no top category Cat & Cloud. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cat & Cloud. · 2
only Craftsman Coffee · 0
no exclusive doors — everywhere Craftsman Coffee is, Cat & Cloud. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cat & Cloud. · Craftsman Coffee