Cedar Valley vs Pretzelized · Bay Area shelf head-to-head
Cedar Valley and Pretzelized, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pretzelized carries more Brand PowerPretzelized is in more Bay Area grocersPretzelized fields the deeper lineupPretzelized sits further up the premium end
Cedar Valley
Pretzelized
17
brand power
28
5
products
8
1
categories
2
3
grocers
8
$7.32
avg price
$5.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cedar Valley▭ Pretzelized
Distribution · 30% of score13·33
C
P
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cedar Valley
no top category Pretzelized doesn’t also play in.
only Pretzelized
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cedar Valley · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cedar Valley · Pretzelized
