Celestial Seasonings vs Tea Botanics · Bay Area shelf head-to-head
Celestial Seasonings and Tea Botanics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celestial Seasonings carries more Brand PowerCelestial Seasonings is in more Bay Area grocersCelestial Seasonings fields the deeper lineup
Celestial Seasonings
Tea Botanics
48
brand power
9
41
products
2
1
categories
1
5
subcategories
1
15
grocers
1
$5.91
avg price
$33.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celestial Seasonings▭ Tea Botanics
Distribution · 30% of score63·4
T
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celestial Seasonings
no top category Tea Botanics doesn’t also play in.
only Tea Botanics
no top category Celestial Seasonings doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celestial Seasonings · Tea Botanics