Celsius vs Flrt · Bay Area shelf head-to-head
Celsius and Flrt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
Celsius
Flrt
52
brand power
15
36
products
4
1
categories
1
14
grocers
2
$5.52
avg price
$2.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Flrt
Distribution · 30% of score58·8
F
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Flrt doesn’t also play in.
only Flrt
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Flrt