Celsius vs Life Aid Drinks · Bay Area shelf head-to-head
Celsius and Life Aid Drinks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupLife Aid Drinks sits further up the premium end
Celsius
Life Aid Drinks
52
brand power
27
36
products
9
1
categories
2
14
grocers
4
29.5¢
price per fl oz
33.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Life Aid Drinks
Distribution · 30% of score58·17
L
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Life Aid Drinks doesn’t also play in.
only Life Aid Drinks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Life Aid Drinks
