Celsius vs Odyssey 222 · Bay Area shelf head-to-head
Celsius and Odyssey 222, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupOdyssey 222 sits further up the premium end
Celsius
Odyssey 222
52
brand power
15
36
products
4
1
categories
1
14
grocers
6
29.5¢
price per fl oz
37.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Odyssey 222
Distribution · 30% of score58·25
O
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Odyssey 222 doesn’t also play in.
only Odyssey 222
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Odyssey 222
