Celsius vs Phorm Energy · Bay Area shelf head-to-head
Celsius and Phorm Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupPhorm Energy sits further up the premium end
Celsius
Phorm Energy
52
brand power
11
36
products
3
1
categories
1
14
grocers
1
$5.52
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Phorm Energy
Distribution · 30% of score58·4
P
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Phorm Energy doesn’t also play in.
only Phorm Energy
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Phorm Energy