Celsius vs Reign · Bay Area shelf head-to-head
Celsius and Reign, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
Celsius
Reign
52
brand power
11
36
products
3
1
categories
1
14
grocers
1
$5.52
avg price
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Reign
Distribution · 30% of score58·4
R
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Reign doesn’t also play in.
only Reign
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Reign