Celsius vs Reign Total Body Fuel · Bay Area shelf head-to-head
Celsius and Reign Total Body Fuel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
Celsius
Reign Total Body Fuel
52
brand power
11
36
products
3
1
categories
1
14
grocers
1
$5.52
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Reign Total Body Fuel
Distribution · 30% of score58·4
R
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Reign Total Body Fuel doesn’t also play in.
only Reign Total Body Fuel
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Reign Total Body Fuel