Celsius vs Zoa · Bay Area shelf head-to-head
Celsius and Zoa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
Celsius
Zoa
52
brand power
7
36
products
2
1
categories
1
14
grocers
2
$5.52
avg price
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Zoa
Distribution · 30% of score58·8
Z
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Zoa doesn’t also play in.
only Zoa
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Zoa