Celtic Sea Salt vs Redmond · Bay Area shelf head-to-head
Celtic Sea Salt and Redmond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redmond carries more Brand PowerRedmond sits further up the premium end
Celtic Sea Salt
Redmond
24
brand power
29
8
products
9
1
categories
3
7
grocers
7
$11.86
avg price
$11.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celtic Sea Salt▭ Redmond
Distribution · 30% of score29·29
C
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celtic Sea Salt
no top category Redmond doesn’t also play in.
only Redmond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Celtic Sea Salt · 2
only Redmond · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celtic Sea Salt · Redmond
