Censea vs Ore-cal Corp · Bay Area shelf head-to-head
Censea and Ore-cal Corp, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Censea carries more Brand PowerCensea is in more Bay Area grocersCensea fields the deeper lineup
Censea
Ore-cal Corp
22
brand power
9
8
products
2
1
categories
1
3
grocers
1
$23.73
avg price
$22.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Censea▭ Ore-cal Corp
Distribution · 30% of score13·4
O
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Censea
no top category Ore-cal Corp doesn’t also play in.
only Ore-cal Corp
no top category Censea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Censea · 3
only Ore-cal Corp · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Censea · Ore-cal Corp
