Ceres vs Langers · Bay Area shelf head-to-head
Ceres and Langers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Langers fields the deeper lineupCeres sits further up the premium end
Ceres
Langers
19
brand power
23
3
products
23
1
categories
1
3
subcategories
9
6
grocers
6
20.1¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ceres▭ Langers
Distribution · 30% of score25·25
C
L
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ceres
no top category Langers doesn’t also play in.
only Langers
no top category Ceres doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ceres · Langers