Chameleon Coffee vs Projo* · Bay Area shelf head-to-head
Chameleon Coffee and Projo*, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chameleon Coffee carries more Brand PowerChameleon Coffee is in more Bay Area grocersChameleon Coffee fields the deeper lineupProjo* sits further up the premium end
Chameleon Coffee
Projo*
36
brand power
13
12
products
1
1
categories
1
12
grocers
5
44.0¢
price per fl oz
57.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chameleon Coffee▭ Projo*
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chameleon Coffee
no top category Projo* doesn’t also play in.
only Projo*
no top category Chameleon Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chameleon Coffee · Projo*