Chameleon Coffee vs Super Coffee · Bay Area shelf head-to-head
Chameleon Coffee and Super Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chameleon Coffee carries more Brand PowerChameleon Coffee is in more Bay Area grocersChameleon Coffee fields the deeper lineup
Chameleon Coffee
Super Coffee
36
brand power
23
12
products
5
1
categories
3
12
grocers
6
44.0¢
price per fl oz
38.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chameleon Coffee▭ Super Coffee
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chameleon Coffee
no top category Super Coffee doesn’t also play in.
only Super Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chameleon Coffee · Super Coffee