Chandrika vs Sappo Hill · Bay Area shelf head-to-head
Chandrika and Sappo Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sappo Hill carries more Brand PowerSappo Hill fields the deeper lineupSappo Hill sits further up the premium end
Chandrika
Sappo Hill
12
brand power
24
2
products
11
1
categories
1
3
grocers
3
$2.52
avg price
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chandrika▭ Sappo Hill
Distribution · 30% of score13·13
C
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chandrika
no top category Sappo Hill doesn’t also play in.
only Sappo Hill
no top category Chandrika doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chandrika · 1
only Sappo Hill · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chandrika · Sappo Hill