Charles Chocolates vs Crow & Moss · Bay Area shelf head-to-head
Charles Chocolates and Crow & Moss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Charles Chocolates
Crow & Moss
49
brand power
0
30
products
6
2
categories
1
3
subcategories
1
15
grocers
1
$11.74
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Crow & Moss
Distribution · 30% of score63·4
C
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Crow & Moss
no top category Charles Chocolates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Crow & Moss