Charles Chocolates vs Lake Champlain Chocolates · Bay Area shelf head-to-head
Charles Chocolates and Lake Champlain Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Charles Chocolates
Lake Champlain Chocolates
49
brand power
44
30
products
24
2
categories
2
3
subcategories
2
15
grocers
10
$2.75
price per oz
$3.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Lake Champlain Chocolates
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Lake Champlain Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Lake Champlain Chocolates
