Charles Chocolates vs Letterpress Chocolate · Bay Area shelf head-to-head
Charles Chocolates and Letterpress Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Charles Chocolates
Letterpress Chocolate
49
brand power
0
30
products
3
2
categories
1
3
subcategories
1
15
grocers
1
$11.74
avg price
$11.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Letterpress Chocolate
Distribution · 30% of score63·4
L
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Letterpress Chocolate
no top category Charles Chocolates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Letterpress Chocolate