Charles Chocolates vs Russell Stover · Bay Area shelf head-to-head
Charles Chocolates and Russell Stover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Charles Chocolates
Russell Stover
49
brand power
13
30
products
5
2
categories
1
3
subcategories
1
15
grocers
1
$11.74
avg price
$3.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Russell Stover
Distribution · 30% of score63·4
R
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Russell Stover
no top category Charles Chocolates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Russell Stover
