Charles Chocolates vs Theo Chocolate · Bay Area shelf head-to-head
Charles Chocolates and Theo Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineupCharles Chocolates sits further up the premium end
Charles Chocolates
Theo Chocolate
49
brand power
28
30
products
16
2
categories
1
3
subcategories
1
15
grocers
8
$2.75
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Theo Chocolate
Distribution · 30% of score63·33
T
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Theo Chocolate
no top category Charles Chocolates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Theo Chocolate
