Charles Chocolates vs Volo · Bay Area shelf head-to-head
Charles Chocolates and Volo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineupVolo sits further up the premium end
Charles Chocolates
Volo
49
brand power
12
30
products
9
2
categories
1
3
subcategories
1
15
grocers
2
$2.77
price per fl oz
$5.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Volo
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Volo
no top category Charles Chocolates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Volo
