Charms vs Dum Dums · Bay Area shelf head-to-head
Charms and Dum Dums, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charms is in more Bay Area grocers
Charms
Dum Dums
12
brand power
14
3
products
3
1
categories
1
4
grocers
3
$6.67
avg price
$8.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charms▭ Dum Dums
Distribution · 30% of score17·13
C
D
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charms
no top category Dum Dums doesn’t also play in.
only Dum Dums
no top category Charms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charms · Dum Dums