Chateau Ste. Michelle vs Santa Julia · Bay Area shelf head-to-head
Chateau Ste. Michelle and Santa Julia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chateau Ste. Michelle
no top category Santa Julia doesn’t also play in.
only Santa Julia
no top category Chateau Ste. Michelle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chateau Ste. Michelle · Santa Julia