Cheetos vs Barbara's · Bay Area shelf head-to-head
Cheetos and Barbara's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheetos carries more Brand PowerBarbara's is in more Bay Area grocersCheetos fields the deeper lineup
Cheetos
Barbara's
45
brand power
34
37
products
9
3
categories
2
9
grocers
16
82.2¢
price per oz
75.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheetos▭ Barbara's
Distribution · 30% of score38·67
B
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheetos
only Barbara's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheetos · 3
only Barbara's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheetos · Barbara's
