Cheetos vs Pirate's Booty · Bay Area shelf head-to-head
Cheetos and Pirate's Booty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheetos carries more Brand PowerPirate's Booty is in more Bay Area grocersCheetos fields the deeper lineupPirate's Booty sits further up the premium end
Cheetos
Pirate's Booty
45
brand power
38
37
products
8
3
categories
2
9
grocers
16
82.2¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheetos▭ Pirate's Booty
Distribution · 30% of score38·67
P
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheetos
only Pirate's Booty
no top category Cheetos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheetos · 1
only Pirate's Booty · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheetos · Pirate's Booty
