Cheez-it vs Dare Breton · Bay Area shelf head-to-head
Cheez-it and Dare Breton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheez-it carries more Brand PowerCheez-it is in more Bay Area grocersCheez-it fields the deeper lineup
Cheez-it
Dare Breton
44
brand power
16
25
products
7
3
categories
2
13
grocers
5
65.4¢
price per oz
87.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheez-it▭ Dare Breton
Distribution · 30% of score54·21
C
D
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheez-it
only Dare Breton
no top category Cheez-it doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheez-it · Dare Breton
