Cheez-it vs Ritz · Bay Area shelf head-to-head
Cheez-it and Ritz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritz is in more Bay Area grocers
Cheez-it
Ritz
44
brand power
47
25
products
24
3
categories
2
13
grocers
15
65.4¢
price per oz
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheez-it▭ Ritz
Distribution · 30% of score54·63
C
R
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score88·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheez-it
only Ritz
no top category Cheez-it doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheez-it · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheez-it · Ritz
