Cheribundi vs Vitalia · Bay Area shelf head-to-head
Cheribundi and Vitalia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitalia is in more Bay Area grocersVitalia fields the deeper lineup
Cheribundi
Vitalia
14
brand power
14
3
products
6
2
categories
2
3
subcategories
5
1
grocers
2
$19.86
avg price
$8.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheribundi▭ Vitalia
Distribution · 30% of score4·8
C
V
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheribundi
no top category Vitalia doesn’t also play in.
only Vitalia
no top category Cheribundi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cheribundi · 1
only Vitalia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheribundi · Vitalia