Chex Mix vs Marimix · Bay Area shelf head-to-head
Chex Mix and Marimix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marimix carries more Brand PowerChex Mix is in more Bay Area grocersMarimix fields the deeper lineupMarimix sits further up the premium end
Chex Mix
Marimix
17
brand power
30
8
products
19
1
categories
1
7
grocers
5
68.4¢
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chex Mix▭ Marimix
Distribution · 30% of score29·21
C
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chex Mix
no top category Marimix doesn’t also play in.
only Marimix
no top category Chex Mix doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marimix · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chex Mix · Marimix
