Chicken In A Biskit vs Crunchmaster · Bay Area shelf head-to-head
Chicken In A Biskit and Crunchmaster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineupCrunchmaster sits further up the premium end
Chicken In A Biskit
Crunchmaster
16
brand power
43
2
products
21
1
categories
2
7
grocers
15
93.1¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicken In A Biskit▭ Crunchmaster
Distribution · 30% of score29·63
C
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken In A Biskit
no top category Crunchmaster doesn’t also play in.
only Crunchmaster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chicken In A Biskit · 1
only Crunchmaster · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicken In A Biskit · Crunchmaster
