Chino Valley Ranchers vs Nulaid · Bay Area shelf head-to-head
Chino Valley Ranchers and Nulaid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chino Valley Ranchers carries more Brand PowerChino Valley Ranchers is in more Bay Area grocersChino Valley Ranchers fields the deeper lineup
Chino Valley Ranchers
Nulaid
33
brand power
10
8
products
3
1
categories
1
2
subcategories
1
12
grocers
2
$6.32
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chino Valley Ranchers▭ Nulaid
Distribution · 30% of score50·8
N
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chino Valley Ranchers
no top category Nulaid doesn’t also play in.
only Nulaid
no top category Chino Valley Ranchers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chino Valley Ranchers · Nulaid