Chocopologie vs Up Up · Bay Area shelf head-to-head
Chocopologie and Up Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Up Up sits further up the premium end
Chocopologie
Up Up
14
brand power
15
4
products
3
1
categories
2
2
grocers
2
$10.39
avg price
$9.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocopologie▭ Up Up
Distribution · 30% of score8·8
C
U
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocopologie
no top category Up Up doesn’t also play in.
only Up Up
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocopologie · 1
only Up Up · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocopologie · Up Up