Chuao Chocolatier vs Payday · Bay Area shelf head-to-head
Chuao Chocolatier and Payday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chuao Chocolatier carries more Brand PowerChuao Chocolatier is in more Bay Area grocersChuao Chocolatier fields the deeper lineupChuao Chocolatier sits further up the premium end
Chuao Chocolatier
Payday
42
brand power
20
28
products
6
2
categories
1
3
subcategories
3
11
grocers
6
$3.52
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chuao Chocolatier▭ Payday
Distribution · 30% of score46·25
P
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chuao Chocolatier
only Payday
no top category Chuao Chocolatier doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chuao Chocolatier · Payday
