Chuao Chocolatier vs Spring & Mulberry · Bay Area shelf head-to-head
Chuao Chocolatier and Spring & Mulberry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chuao Chocolatier carries more Brand PowerChuao Chocolatier is in more Bay Area grocersChuao Chocolatier fields the deeper lineupSpring & Mulberry sits further up the premium end
Chuao Chocolatier
Spring & Mulberry
42
brand power
10
28
products
3
2
categories
1
3
subcategories
1
11
grocers
3
$6.72
avg price
$10.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chuao Chocolatier▭ Spring & Mulberry
Distribution · 30% of score46·13
S
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chuao Chocolatier
only Spring & Mulberry
no top category Chuao Chocolatier doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chuao Chocolatier · Spring & Mulberry
