Chuckanut Bay Foods vs The Father’s Table · Bay Area shelf head-to-head
Chuckanut Bay Foods and The Father’s Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chuckanut Bay Foods carries more Brand PowerChuckanut Bay Foods is in more Bay Area grocersChuckanut Bay Foods fields the deeper lineup
Chuckanut Bay Foods
The Father’s Table
38
brand power
18
19
products
5
2
categories
2
6
grocers
2
$5.11
avg price
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chuckanut Bay Foods▭ The Father’s Table
Distribution · 30% of score25·8
C
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chuckanut Bay Foods
only The Father’s Table
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chuckanut Bay Foods · 5
only The Father’s Table · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chuckanut Bay Foods · The Father’s Table