Cici's Italian Cookies vs Island Bakery · Bay Area shelf head-to-head
Cici's Italian Cookies and Island Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocersCici's Italian Cookies fields the deeper lineupIsland Bakery sits further up the premium end
Cici's Italian Cookies
Island Bakery
33
brand power
9
8
products
2
1
categories
1
4
subcategories
1
12
grocers
1
$14.88
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cici's Italian Cookies▭ Island Bakery
Distribution · 30% of score50·4
I
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category Island Bakery doesn’t also play in.
only Island Bakery
no top category Cici's Italian Cookies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cici's Italian Cookies · Island Bakery