Cien Chiles vs Lucky Dog · Bay Area shelf head-to-head
Cien Chiles and Lucky Dog, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cien Chiles is in more Bay Area grocersLucky Dog sits further up the premium end
Cien Chiles
Lucky Dog
24
brand power
20
9
products
8
1
categories
2
5
grocers
3
$10.73
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cien Chiles▭ Lucky Dog
Distribution · 30% of score21·13
C
L
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cien Chiles
no top category Lucky Dog doesn’t also play in.
only Lucky Dog
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cien Chiles · 3
only Lucky Dog · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cien Chiles · Lucky Dog
