Clamato vs V8 · Bay Area shelf head-to-head
Clamato and V8, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
V8 carries more Brand PowerV8 is in more Bay Area grocersV8 fields the deeper lineup
Clamato
V8
19
brand power
37
6
products
22
2
categories
2
2
subcategories
4
10
grocers
11
16.1¢
price per fl oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clamato▭ V8
Distribution · 30% of score42·46
C
V
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clamato
only V8
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clamato · 0
no exclusive doors — everywhere Clamato is, V8 is too.
only V8 · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clamato · V8