Claros Farm vs Karen's Naturals · Bay Area shelf head-to-head
Claros Farm and Karen's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karen's Naturals carries more Brand PowerKaren's Naturals is in more Bay Area grocersKaren's Naturals fields the deeper lineup
Claros Farm
Karen's Naturals
11
brand power
34
5
products
10
1
categories
3
3
subcategories
8
3
grocers
4
$9.77
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claros Farm▭ Karen's Naturals
Distribution · 30% of score13·17
C
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claros Farm
no top category Karen's Naturals doesn’t also play in.
only Karen's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claros Farm · 2
only Karen's Naturals · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claros Farm · Karen's Naturals