Claussen vs Yee-haw Pickle Co. · Bay Area shelf head-to-head
Claussen and Yee-haw Pickle Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Claussen carries more Brand PowerClaussen is in more Bay Area grocersClaussen fields the deeper lineup
Claussen
Yee-haw Pickle Co.
30
brand power
16
9
products
4
2
categories
1
9
grocers
3
$7.68
avg price
$10.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Yee-haw Pickle Co.
Distribution · 30% of score38·13
C
Y
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
only Yee-haw Pickle Co.
no top category Claussen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claussen · 7
only Yee-haw Pickle Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Yee-haw Pickle Co.
