Clausthaler Non-alcoholic vs Sober Carpenter · Bay Area shelf head-to-head
Clausthaler Non-alcoholic and Sober Carpenter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sober Carpenter carries more Brand PowerSober Carpenter fields the deeper lineup
Clausthaler Non-alcoholic
Sober Carpenter
13
brand power
23
4
products
9
1
categories
2
3
grocers
3
$9.59
avg price
$7.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clausthaler Non-alcoholic▭ Sober Carpenter
Distribution · 30% of score13·13
C
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clausthaler Non-alcoholic
no top category Sober Carpenter doesn’t also play in.
only Sober Carpenter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clausthaler Non-alcoholic · 2
only Sober Carpenter · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clausthaler Non-alcoholic · Sober Carpenter
