Clean Cause vs Daytrip · Bay Area shelf head-to-head
Clean Cause and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clean Cause is in more Bay Area grocersClean Cause fields the deeper lineup
Clean Cause
Daytrip
39
brand power
41
26
products
17
1
categories
3
12
grocers
11
25.4¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clean Cause▭ Daytrip
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clean Cause
no top category Daytrip doesn’t also play in.
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clean Cause · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clean Cause · Daytrip
