Clean Cause vs Tama Tea · Bay Area shelf head-to-head
Clean Cause and Tama Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clean Cause carries more Brand PowerClean Cause is in more Bay Area grocersClean Cause fields the deeper lineupTama Tea sits further up the premium end
Clean Cause
Tama Tea
39
brand power
15
26
products
5
1
categories
1
12
grocers
2
25.4¢
price per fl oz
33.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clean Cause▭ Tama Tea
Distribution · 30% of score50·8
T
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clean Cause
no top category Tama Tea doesn’t also play in.
only Tama Tea
no top category Clean Cause doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clean Cause · Tama Tea
