Clever Mocktails vs The Pathfinder · Bay Area shelf head-to-head
Clever Mocktails and The Pathfinder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder carries more Brand PowerThe Pathfinder is in more Bay Area grocersThe Pathfinder fields the deeper lineupThe Pathfinder sits further up the premium end
Clever Mocktails
The Pathfinder
18
brand power
30
5
products
10
2
categories
2
2
subcategories
3
2
grocers
5
34.7¢
price per fl oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clever Mocktails▭ The Pathfinder
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clever Mocktails
only The Pathfinder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clever Mocktails · 1
only The Pathfinder · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clever Mocktails · The Pathfinder
