Clif Family vs Hunter Gatherer Foods · Bay Area shelf head-to-head
Clif Family and Hunter Gatherer Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Family carries more Brand PowerClif Family is in more Bay Area grocersHunter Gatherer Foods sits further up the premium end
Clif Family
Hunter Gatherer Foods
16
brand power
9
4
products
2
2
categories
1
3
subcategories
1
2
grocers
1
$10.14
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Family▭ Hunter Gatherer Foods
Distribution · 30% of score8·4
C
H
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Family
only Hunter Gatherer Foods
no top category Clif Family doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Clif Family · 2
only Hunter Gatherer Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Family · Hunter Gatherer Foods