Coastal Cocktails vs Salt Point · Bay Area shelf head-to-head
Coastal Cocktails and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point carries more Brand PowerSalt Point is in more Bay Area grocersSalt Point fields the deeper lineup
Coastal Cocktails
Salt Point
12
brand power
27
2
products
7
1
categories
3
1
grocers
2
$19.99
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coastal Cocktails▭ Salt Point
Distribution · 30% of score4·8
C
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coastal Cocktails
no top category Salt Point doesn’t also play in.
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Coastal Cocktails · 1
only Salt Point · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coastal Cocktails · Salt Point
