Coca-cola vs Diet Pepsi · Bay Area shelf head-to-head
Coca-cola and Diet Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coca-cola carries more Brand PowerCoca-cola is in more Bay Area grocersCoca-cola fields the deeper lineupCoca-cola sits further up the premium end
Coca-cola
Diet Pepsi
56
brand power
17
46
products
6
1
categories
1
2
subcategories
1
18
grocers
7
37.3¢
price per fl oz
10.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coca-cola▭ Diet Pepsi
Distribution · 30% of score75·29
D
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coca-cola
no top category Diet Pepsi doesn’t also play in.
only Diet Pepsi
no top category Coca-cola doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coca-cola · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coca-cola · Diet Pepsi
