Cock’n Bull vs Fentimans · Bay Area shelf head-to-head
Cock’n Bull and Fentimans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fentimans carries more Brand PowerFentimans is in more Bay Area grocersFentimans fields the deeper lineupFentimans sits further up the premium end
Cock’n Bull
Fentimans
14
brand power
27
3
products
11
1
categories
2
1
subcategories
4
6
grocers
9
18.5¢
price per fl oz
28.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cock’n Bull▭ Fentimans
Distribution · 30% of score25·38
C
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cock’n Bull
no top category Fentimans doesn’t also play in.
only Fentimans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cock’n Bull · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cock’n Bull · Fentimans